The Hidden Costs of Bad Content

Welcome back to another post by Ginny Consults, where we have over 20 years of experience turning businesses like yours into success stories. You know how the saying goes: Content is King. But let's delve a bit into when the king turns into a joker—bad content.

Quick Takeaways:

• Bad content is costing B2B companies a staggering $50 billion. Let's not forget about consumer brands!

• Good content needs to be credible, valuable, and engaging.

• Creating a customer-focused strategy is the key to avoiding the pitfalls of bad content.

The True Cost of Bad Content
According to eConsultancy, bad content costs B2B companies a jaw-dropping $50 billion. And that's just the tip of the iceberg. Add consumer brands to the mix, and we're talking about a $90 billion catastrophe. As a business owner, the last thing you want is to be part of this problem, right?

Bad content doesn't just waste your money; it erodes trust and engagement, setting your business back. You might as well take your marketing budget, throw it in a trash can, and set it on fire.

“Bad content doesn’t just waste your money; it erodes trust and engagement, setting your business back. You might as well take your marketing budget, throw it in a trash can, and set it on fire.”

What is Good Content Anyway?
In my 20 years of sales and marketing experience - it all boils down to a few things:

• Credibility:
  Your content needs to be well-researched and expertly written to command authority in your field.

• Customer-Focused:
  The primary goal should be to address the customer's needs and answer their questions.

• Consistency:
  Your messaging needs to align with your brand voice, updated regularly.

• Comprehensive yet Cost-effective:
  Good content is all-encompassing but also mindful of the budget.

Good content is also formatted for maximum viewer engagement—think visuals, short paragraphs, bullet points, and compelling headlines.

The Not-So-Good, The Bad, and The Ugly
Bad content is often promotional, self-serving, poorly written, and unoriginal. In short, it's any content that prioritizes your business needs over your customer's questions. It's the content that ends up in the dark, unused corners of your website, serving absolutely no one.

At Ginny Consults, we understand the pain points of small businesses and startups struggling with marketing. Are you tired of throwing money down the drain with ineffective marketing strategies? We get it. That's why we offer a full suite of services tailored to your specific needs, from social media management to marketing strategy and everything in between.

What Sets Ginny Consults Apart?
Here's where Ginny Consults steps in. We're not just another marketing firm; we're your partners in growth.

• Extensive Experience: With over 20 years in the field, we've seen it all.

• Tailored Plans: We offer a comprehensive range of services that we tailor to meet your specific needs.

• Dual Capabilities: As both a Marketing Strategist and a Social Media Manager, we help you not just plan but execute a strategy that actually works.

We've helped countless businesses shift from ineffective to effective marketing strategies, and we're excited to help you too!

Final Thoughts
Remember, folks, every piece of bad content out there has an executive or business owner who asked for it. Let's shift the focus from just doing things to actually getting results. It's high time you gave your business the chance it deserves.

Looking to turn things around? Feel free to reach out, and let's get you on the road to creating not just more content, but better content.